e-Marketing Excellence
This text provides an introduction the subject of e-marketing, an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the complex and rapidly changing issues that online and interactive techniques can create.
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Description
This text provides an introduction the subject of e-marketing, an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the complex and rapidly changing issues that online and interactive techniques can create.
