The first volume of this three-volume resource presents a historical analysis of the practice of smoking, the rise and fall of the cigarette market, and the successes and failures of tobacco control. While taxes, regulations, and various behavioral and pharmacological interventions have helped many people to quit smoking, they have not helped everyone. The authors explain why these strategies alone are likely insufficient to elicit smoking cessation among the remaining group, and why “ramping up” these strategies may also backfire. Drawing on examples from the U.S., Australia, Canada, and the United Kingdom, this volume introduces the technology of e-cigarettes, explaining the origins of the innovation, patterns of use among consumers, and the perception of e-cigarettes among key stakeholder groups.